INTRODUCTION
Our company was founded in 1996 under the name of “Sport in Process.” As the name suggests, sport is an ever-evolving process. When dealing with younger people, it is a process of development.
The company was formed whilst I was working in the employment is one oldest club of Orlando Pirates FC Development Programme, under the auspices of Dr Irvin Khoza chairman of the club . I used my experience as a coach and manager as well as the talents of the other coaches.
As the club’s Technical Director and decided that the Development Programme needed to be restructured. After the initial set-up of 6 months, we took stock of where we
planned for the future of development players and coaches. Whilst I am still a consultant to Orlando Pirates development programme from 14 years of successful, the new structures have been set up by me and the coaches, part of “Sport in Process.”
During 2005 we changed the name of the company to the “Augusto Palacios Apprentice Academy.” We did this based on the fact that the general public were not aware who the individuals were and the coaching philosophy behind “Sport in Process”. I debated whether I should add my name to the title – but decided that the public simply have to identify and trust the head of the company. I believe that my name is synonymous with a commitment to South African football and the well-being thereof.
The company has not only offered the immediate public these services. But rather, we have offered an opportunity to budding coaches and soccer players a chance at employment and a better life through the Company and Football.
Although the main focus of our company is football, it is not the sole one. We are also involved in coaching cricket, as well as event and entertainment management. Please check our link below for further details.
One of our closest associations is with apparel supplier, Adidas. We would like to thank them for their generous cooperation thus far and we hope that our relationship may continue.
At this time we do not have any formal sponsorship, and would like to appeal to all interested parties to please get in touch with us. Our company has the best interests of the community at heart. The objective of the company is sport and to develop sports people of all abilities. We consider the important elements to passion, experience, dedication, discipline and hard work.
The term “Apprentice” occurs in the current company name. We decided to use this as are looking to nurture talent from a very young age. Our players range from age 6 to 13.
This is when the fundamentals are taught and are best absorbed by players. Young players are best to work with, as they are keen to learn – a principle which applies not only to football, but to all sports.
One element of the company that we try to encourage is a sense of family. My wife and children are very important to me and their opinion most certainly does shape the philosophy and direction of the Augusto Palacios Apprentice Academy company. Wherever I have coached or played the game, my family has travelled with me. My wife is the head of the Administration and Finance Department; my daughter, Gabriela, is our legal consultant; my son, Augusto Jr. has his own entertainment business and assists in this regard. Some cricket coaching is also offered by my son-in-law, Gareth.
We try to foster a family attitude in the company too. Administrators, coaches, parents and players are all part of the company family – working to one common goal, all pulling in the same direction. The Company has expanded into a full-scale football consultancy to teams and coaches, and specialised coaching for individuals. Our coaches are all SAFA accredited, with not only coaching experience, but also playing experience. The company also offers life skills and football seminars.
Since inception, the Company has achieved some notable success:
Coaches are assisted to update their qualifications, allowing them to gain more knowledge and them to further
their coaching experience.
We consult to Orlando Pirates FC Development Programme (for players aged 12 and up).
We conduct coaching clinics around the country. E.g. Mpumalanga Academy of Sport – where we conducted a
Pre-introductory and Introductory course in three different regions (Nelspruit, Witbank and Secunda ( hosted
150 coaches )
I, on behalf of the Academy, have also conducted SAFA Introductory courses and Level 1 courses.
“Coaching clinics for Coaches” have been undertaken in Mayfair – this was used to update the knowledge of 70
coaches (2002)
Coaching clinics have been conducted in East London, Free State and Soweto.
Clubs have consulted us with regards to their physical preparation, tactical and technical requirements and
coaching. We also helped to build team morale, build the physical condition of players and the tactical
awareness of the teams for several outfits in the different school, amateur clubs, Vodacom League, First Division
and Premier League.
We also undertook some individual, specialised player training.
We assisted players in getting back to full health after injury.
The Company also offers their services to clubs, schools, corporate and others (which are not necessarily
involved in football).
The company is also aware of its social responsibility. We have thus visited different areas like orphanages, old-
age homes, street children, prisons and hospitals to try and spread out skills and joy to those not as fortunate.
TARGET MARKET
PLAYERS:
The main objective of this sports company is to develop football specific athletic talent. The age group of the players ranges from 5 years old to adults. Our coaching is age and talent specific and we look to develop the skills of all players involved.
We believe that not to many players have the opportunity to develop in the early and also after, and we give this opportunity individual groups and also in the Academy that form part of the company , more information about the Academy you can go to Academy link.
The following is our target market:
Development Boys and Girls
Consultant Professional clubs
Consultant Amateur clubs
Consultants Academies
Administrator in sport and Football
Consultants and structures School of Excellence
Consultants Educational Institutions – Primary and High schools (Government & Private)
Consultants College
Consultants University
Development sport and Orphanages
Development and consultants Juvenile/ adults Detention/Rehabilitations Facilities
Other Organizations and Institutions
Coaching clinics
Prepared pre-season programme and any others programme
Development coaches amateur and professional
Courses (I am a SAFA Instructor and Study towards the FIFA FUTURO qualification Instructors)
Seminars
Workshops
Upgrade new methods (according to the world football progression)
Life skills
All the matters concerning football (on and off the field)
Motivation and recovery injury players
Motivation and Individual training
Tactical, Technique, Physical training individual and group
Commercial advert from players and coaches
Prepared pre-season amateur and professional clubs
Organized tournaments and league
LEARNING OVER-SEAS, AND UPDATING KNOWLEDGE
The Director of the Company Augusto Palacios have also been fortunate to visit the Structures of Illustrious overseas clubs such as:
– Real Madrid in Spain
– Flamengo FC in Brazil
– Arsenal FC England
– Deportivo Guadalajara in Mexico
– Ajax in Holland
– River Plate FC in Argentina
– Boca Junior FC in Argentina
– Chelsea FC in England
– Colo-Colo FC in Chile
– Fluminense FC in Brazil
– Manchester United in England
– Liverpol in England
– Juventus in Italy
The company has not only offered the immediate public these services. But rather, we have offered an opportunity to budding coaches and soccer players a chance at employment and a better life through the Company and Football. Although the main focus of our company is football, it is not the sole one. We are also involved in coaching cricket, as well as event and entertainment management. Please check our link below for further details.
One of our closest associations is with apparel supplier, Adidas. We would like to thank them for their generous cooperation thus far and we hope that our relationship may continue.
At this time we do not have any formal sponsorship, and would like to appeal to all interested parties to please get in touch with us. Our company has the best interests of the community at heart. The objective of the company is sport and to develop sports people of all abilities. We consider the important elements to
passion, experience, dedication, discipline and hard work.
In 2010, our company has reached its 14th year of existence. treet children, prisons and hospitals to try and spread out skills and joy to those not as fortunate.
